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Copywriting for Book Authors and Publishers

Don't Let Your Book Languish in Obscurity!

Copywriting Services for Book Authors and Publishers

If you have a book, I can help you attract more readers and sales.

After you've written a book, the next step is marketing. The trouble is that often you are so close to the book, you've totally lost any objectivity about it.

If you have a non-fiction book and need:

1. Title/Subtitle help
2. Back cover copy
3. Web site copy
4. Articles, autoresponders, or online newsletter writing

I can help!

"You were instrumental in helping me get my consulting practice off the ground. As a result I was able to land a full time contract that could extend to 5 years."
    ~ Ed Birch, Birch Consulting Group

Book Titles and Subtitles

The title is one of the most important elements of your book, yet authors often don't put enough thought into crafting a title that sells. If your "working title" is boring or confusing, people won't buy the book.

Using the fewest words possible, I can help you come up with a title that arouses curiosity and yet also reveals the features and benefits that make your book different from the others on the shelf (even if it's an online shelf).

Back Cover Copy

Many people spend a lot of time focusing on the front cover, and the back cover ends up as an afterthought. ("Uh oh, the designer said she needs some text for the back.")

Although the overall cover design is important, don't forget about the words on back cover! After someone picks up a book and looks at the front cover, the next thing they do is turn the book over. Even online shoppers "virtually" turn the book over when they use tools like Amazon's Search Inside. Often the back cover copy is part of the book's description page as well.

The back cover copy is the beginning of your overall positioning and marketing efforts. On the back cover, you have the opportunity to explain exactly who should read the book and and why. You book's back cover copy needs to convince prospective buyers that your book will provide the information they need right now.

Want help with your book copy?

Contact me for a custom quote for your book

Web Site Copy

For many authors, talking about themselves is difficult. After working for months on a book, it can be a struggle to come up with compelling copy that entices readers to buy.

I have been writing Web content for years and am the co-author of a book on business Web sites (Web Business Success: the Entrepreneur's Guide to Web Sites That Work), so I understand what it takes to write articles that are both human and search-engine friendly.

The words on your Web site are important. When your Web site includes clear, compelling text that explains what your book can do for readers, your sales go up.

When it comes to writing for the Web, your potential book readers are just one-click away from some other site. It's important to employ specific "Web writing" techniques to keep your visitors on your site and engaged. If you invest in quality writing, you'll be rewarded with a Web site that nets you both compliments and more book sales.

If you have an existing web site that isn't working for you, you may also be interested in our Web Site Critique and Web Site SEO review.

Need copy for your Web site?

Articles, Autoresponders, and Enewsletters

Effective writing is important for articles and emails too. I have written a number of articles that have been getting 500 - 5,000 visitors per day for years. Well-written articles bring in visitors and help you build a relationship with your prospective book buyers.

Want some articles?

"Your articles have greatly exceeded our expectations and we look forward to our continued work together. We continually get great reviews from our members about your tips!"
   ~ Sue Young, Association of Executive and
       Administrative Professionals

If you plan to market via email, creating compelling autoresponder sequences and newsletter that actually get opened can be a challenge. I have published a regular online newsletter (and sometimes more than one) since 2003. I have experience creating mouth-watering special reports, white papers, and case studies that entice visitors to give you their email address.

Want me to write autoresponders/enewsletters for you?

One thing though. If you're looking for $5 articles, I have to tell you, you're in the wrong place.

But if you want high-quality written content that gets results, please get in touch with me.